1. Innovative
2. Useful
3. Aesthetic
4. Understandable
5. Unobtrusive
6. Honest
7. Long-Lasting
8. Finished to the last detail
9. Environmentally-friendly
10. Lack of design

Back in the late 1970's, Dieter Rams was becoming increasingly concerned by the state of the world around him -- "an impenetrable confusion of forms, colours and noises." Aware that he was a significant contributor to the world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way, he set about expressing the ten most important principles for what he considered was good design.

Can one man answer the question: is my design good design?

TEN PRINCIPLES FOR GOOD DESIGN